Marketing

For most people, the word marketing is the surrogate word for selling products, but this is a wrong interpretation. Selling products is where a product change ownership for the exchange of money and is, in most cases, a physical action. Marketing is to inform the marketplace that you exist, where to find you and what you can offer them. Most people try to find out where they will get the best offer satisfying their needs. That's why marketing is a fundamental issue for Startups.

Marketing's job is to convince potential customers that your product(s) is the best solution and should buy. For potential customers, it's a conscious hope for a solution to their needs which they recognise through your marketing.

Not to waste money and time in marketing, it is essential to know how, where, and when to do your marketing.

At the selling time, the customer should receive trust and assurance from you to sell the product.

To make a marketing plan and establish its cost, you will have to collect information about the marketplace, potential customers, competitors, geographic area etc.

You need to know competitors' weak points in their product, service, and accuracy, and these are essential points for you to use when you physically sell your products.